Grooming | antiquead2

Featured Grooming Ads

We're stretching this category a bit to include things such as deodorant, soap, after shave, cologne, razors, mouthwash and even detergent. Anything that helps make you presentable for the day.

Aqua Velva After Shave, 1947 Ad

$8.00

Large (10 ½ x 14) 1947 original full-page, print ad for Aqua Velva After Shave

Title- “Here’s your invitation to join one of the world’s foremost clubs”- the ad shows a cartoon with several well-known personalities and the club is “the world’s most distinguished After Shave Club.”

History- (I got the following information from an Internet forum and can’t vouch for its accuracy. It’s an interesting story though) – Aqua Velva was introduced in 1929 as a mouthwash/hair tonic/aftershave, and a couple of years later it was marketed strictly as an after shave. Williams got the contract to supply the US government with Aqua Velva during WWII where it found its way into most soldiers kits. Because it was the only form of alcohol readily available to most of the boys in the trenches, it was pretty popular as a spirit.

To discourage this behavior, Uncle Sam pressured Williams into mixing the formula into something a little less desirable as a drink. Williams added a bittering agent and changed the color to blue. Rumors that the new batch was poisonous were spread in order to discourage drinking by US armed forces.

In the mid 50's Williams tired of manufacturing two different blends of AV- one for civilians and one for soldiers- so it was decided that they would trim their production to the "blue" AV. Instead of explaining this to the consumers of the day, it was decided that a new ad campaign triumphing the Ice Blue as a new product would make more sense. So, in '55 or '56 the Ice Blue was in and the brown was out.

Condition- This ad is in excellent condition. The picture shows the untrimmed ad. The ad is sold untrimmed and not matted.

Cheer Laundry Detergent, 1955 Ad

1955 full-page magazine Cheer Detergent (10 ½ x 14)

Title- “Folks do notice the difference”- the ad shows a young couple at a square dance

History- (edited from Wikipedia) Cheer laundry detergent, manufactured by Procter & Gamble, was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49.

Cheer is recognized for its distinctive blue granules. The 1952 formula (Blue-Magic Whitener) was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). Magazine and television ads at the time proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!"

Condition- This ad is in excellent condition. The picture shows the untrimmed ad. The ad is sold untrimmed and not matted.

$8.00

1946 full-page ad for
Dr. Lyon's Tooth Powder

1946 full-page magazine ad for Dr. Lyon’s Tooth Powder

Title- “Thrilling what this powder…moisten…clean routine can do for the beauty of your teeth!” – The ad shows a woman using the routine and her happy results.

History- Established in 1866 by Dr. J.W. Lyon, Dr. Lyon’s tooth powder was intended to be used for cleaning teeth and preventing tooth troubles. It containd “no drugs, grit, pumice, acid, or other harmful ingredients.” Tooth powder has been used since antiquity to clean and whiten teeth. In the United States, concern for oral hygiene practices developed in the early 20th century by government and health agencies. Tooth powders were prepared by druggists or homemade by individuals. Commonly used ingredients included orris root, powdered cuttlebone, sodium bicarbonate (baking soda), calcium carbonate (chalk), and charcoal. By the mid-1940s, toothpaste had overtaken tooth powder as the most popular form of dentifrice. By 1949, toothpaste claimed around 75% of the American market. Tooth powder is still considered a cost-effective alternative to toothpaste in parts of the world today.

Condition- This ad is in excellent and measures 10 ¼ x 14.

$6.00

1947 full-page ad for

Dr. West’s Toothbrushes

1947 full-page magazine ad for Dr. West’s Toothbrushes

Title- “To clean teeth better”- the ad shows a young girl holding her Dr. West toothbrush.

History- (edited from the Virtual Dental Museum) Up to the early 1920s, natural bristle toothbrushes with bone or wood handles were sold in drugstores in large unpackaged quantities and, therefore, exposed to dust and germs through routine handling. An entrepreneurial drug sundry manager, J. T. Woodside, decided to produce a standard but hygienic toothbrush. His convex-bristled brush gained approval from Dr. George West, then dean of the Kansas City Dental College and president of the International Dental Association. The result, Dr. West’s Toothbrush, was a sterile alternative that came wrapped in a sealed glassine envelope (later in a glass tube).

Condition- This ad is in excellent and measures 10 ¼ x 14.

$5.00

1947 Gillette Razor Ad

Large (10 x 14) 1947 original, vintage print ad for Gillette Razors

Title- “Twist, It’s Open!”- the ad shows how a blade is installed in a new Gillette one-piece razor.

History- (edited from Wikipedia) King Gillette founded the American Safety Razor Company on September 1901 (changing the company's name to Gillette Safety Razor Company in July 1902). Gillette obtained a trademark registration for his portrait and signature on the packaging. Production began in 1903, when he sold a total of 51 razors and 168 blades. The following year, he sold 90,884 razors and 123,648 blades, thanks in part to Gillette's low prices, automated manufacturing techniques and effective advertising. By 1908, the corporation had established manufacturing facilities in the United States, Canada, England, France and Germany. Razor sales reached 450,000 units and blade sales exceeded 70 million units in 1915.

Condition- This ad is in excellent condition.

$7.00

Ivory Soap, 1936 Ad

$7.00

1936 large (10 ¼ x 13 ½ ) magazine ad for Ivory Soap

Title- “Her skin is sensitive so – her soap is Ivory”- the ad shows a comic panel style story with a housewife learning about her rough hands from her husband.

History- (from Wikipedia) - Ivory is a personal care brand created by the Procter & Gamble including varieties of a white and mildly scented bar soap, that became famous for its claim of purity and for floating in water. Over the years, the brand has been extended to other varieties and products.

Ivory is one of P&G's older products (first sold in 1879). In 1840 the J.B. Williams Company in Glastonbury, Connecticut manufactured soap under the name Ivorine. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, who later renamed it Ivory.

Ivory bar soap is whipped with air in its production and floats in water. Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan is "99 44⁄100% Pure" (in use by 1895).

Condition- This ad is in excellent condition with a small tear in the left edge. The ad is sold untrimmed and unmatted.

1950 magazine ad for Jergens Lotion
with Esther Williams

$7.00

1950 magazine ad for Jergens Lotion with Esther Williams

Title- “7 Hours in the water left me dry!”- this ad shows Ms. Williams and some scenes from her current movie “Pagan Love Song”. Williams (1921-2013) was an American competitive swimmer and actress who set multiple national and regional swimming records in her late teens. Unable to compete in the 1940 Summer Olympics because of the outbreak of World War II, she joined Billy Rose's Aquacade.

History- (from Wikipedia) - Celebrity endorsements have long been an advertising staple. Athletes and movie stars are among the ones most chosen to hawk goods to their adoring public. Esther Williams made a series of films in the 1940s and early 1950s known as aquamusicals which featured elaborate performances with synchronized swimming and diving. She was also an astute businesswoman investing in a service station, a metal products plant, a manufacturer of bathing suits, various properties and a successful restaurant chain. She also sold her name to a line of swimming pools and retro swimwear and made instructional swimming videos for children.

Condition- This ad is in excellent condition and

measures 10 ¼ x 14.

Jeris Hair Tonic, 1950 Ad,

with Alan Ladd

Half-page (5 ½ by 14) 1950 ad for Jeris Hair Tonic with Alan Ladd

Title- “'Five stars to Jeris for greaseless good grooming and healthier, handsomer hair,' says Alan Ladd."

History- (edited from Wikipedia)- Alan Ladd (1913-1964) was an American actor popular in the 1940s and early 1950s, particularly in Westerns such as Shane (1953) and in films noir. Among his better known credits are Shane (1953), This Gun for Hire (1942), The Glass Key (1942), The Blue Dahlia (1946), Two Years Before the Mast (1946), Whispering Smith (1948) and The Great Gatsby (1949).

Condition- This ad is in excellent condition.

$4.00

Kings Men Toiletries, 1948 Ad

Large (9 ½ by 13 ¼ ) 1948 full-page color ad for Kings Men Toiletries

Title- “The gift he will appreciate most” The ad shows a container of Kings Men Cologne. This picture was painted for the Kings Men Collection by Armitage.

History- (from Wikipedia)- Kings Men Toiletries of Los Angeles was purchased by Helene Curtis in the 1950s.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

$6.00

1947 full-page magazine ad for Kotex

Large 1947 full-page magazine ad for Kotex

Title- “Very personally yours”- the ad shows a young couple on a merry-go-round. The ad was painted by artist Coby Whitmore. You can see more of his work at this webpage.

History- (from Wikipedia) Kotex became well known in the 1920s, when Kimberly-Clark placed advertisements in Good Housekeeping magazine. Sensibilities being what they were in that era such advertising (and the packaging, as well, apparently) had to be discreet. Even so some readers were offended by the ads, but the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice columnist Mary Pauline Callender.

Condition- This ad is in excellent condition and measures10 ¼ x 14.

$6.00

1949 full-page magazine ad for Kotex

Large 1949 full-page magazine ad for Kotex

Title- “Very personally yours”- the ad shows a young woman playing in the snow with her child. The ad was painted by artist Tom Hall. You can see more of his work at this webpage.

$7.00

1943 full-page magazine ad for
Listerine Shaving Cream

1943 full-page magazine ad for Listerine Shaving Cream

Title- ““Guaranteed not to contain any secret weapons!” – The ad shows a happy shaver with a tube of Listerine Shaving Cream.

History- (edited from Wikipedia) In 1865, inspired by Louis Pasteur, English doctor Joseph Lister demonstrated that use of carbolic acid on surgical dressings would significantly reduce rates of post-surgical infection. Lister's work in turn inspired St. Louis-based doctor Joseph Lawrence to develop an alcohol-based formula for a surgical antiseptic. Lawrence named his antiseptic Listerine in honor of Lister. In 1914 Listerine was the first over-the-counter mouthwash sold in the United States. Listerine was also used for toothpaste and shaving cream.

Condition- This ad is in very good condition with some wear around the edges and pencil marks in the upper right. The ad measures 10 ½ x 13 ½ .

$4.00

Lustre-Creme, 1954 Ad

with Elizabeth Taylor

$8.00

Large (10 ¼ by 13 ½ ) 1954 full-page color Lustre-Creme ad featuring Elizabeth Taylor

Title- “Never Dries – it Beautifies!”- the ad shows a close up of actress Elizabeth Taylor and a plug for her movie “The Last Time I Saw Paris.”

History- (from Wikipedia) Elizabeth Taylor (1932–2011) began as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. She continued her career successfully into the 1960s, and remained a well-known public figure for the rest of her life. In 1999 the American Film Institute named her the seventh-greatest female screen legend.

She was born in London to wealthy, socially prominent American parents and moved with her family to Los Angeles in 1939. She was signed by Metro-Goldwyn-Mayer and had her breakthrough role in National Velvet (1944), becoming one of the studio's most popular teenaged stars. She made the transition to adult roles in the early 1950s, when she starred in the comedy Father of the Bride (1950) and received critical acclaim for her performance in the tragic drama A Place in the Sun (1951).

In Butterfield 8 (1960), her last film for MGM, she won the Academy Award for Best Actress. She was then paid a record-breaking $1 million to play the title role in the historical epic Cleopatra (1963), the most expensive film made up to that point. Her personal life was subject to constant media attention throughout her life. She was married eight times to seven men, endured serious illnesses, and led a jet set lifestyle, including amassing one of the most expensive private collections of jewelry.

Condition- This 63-year-old ad is in excellent condition.

Lux Soap, 1950 Ad with June Allyson

$10.00

Large 1950 original, full-page ad for Lux Soap with June Allyson

Title- “I’m a Lux Girl”- the ad shows a portrait of actress June Allyson who testifies to the gentle qualities of Lux soap and its beneficial effect on her complexion. Allyson (1917-2006) was an American stage, film, and television actress, dancer, and singer. She signed with MGM in 1943, and rose to fame the following year in Two Girls and a Sailor. Allyson's girl-next-door image was solidified during the mid-1940s when she was paired with actor Van Johnson in six films. In 1949 Allyson played the tomboy Jo March in Little Women which was, a huge hit. She was adept at crying on cue, and many of her films incorporated a crying scene. In 1951, she won the Golden Globe Award for Best Actress for her performance in Too Young to Kiss.

History- (edited from Wikipedia) Lux toilet soap was launched in the United States in 1925. Since the 1930s, more than 400 of the world’s most famous female celebrities have been associated with Lux. Through the 1940s Lux concentrated on building its association with the increasingly popular movie world, focusing more on movie stars and their roles rather than on the product. Sarah Jessica Parker and Aishwarya Rai are some recent actresses featured in Lux advertising campaigns.

Condition- This ad is in excellent condition and measures 10 ½ x 14 ¾ inches..

Lux Soap, 1954 Ad with Gene Tierney

$5.00

Large 1950 original, half-page ad for Lux Soap with Gene Tierney

Title- “I believe in Lux”- the ad shows a portrait of actress Gene Tierney (1920-1991). Tierney was a film and stage actress who was best known for her portrayal of the title character in the film Laura (1944). She was nominated for an Academy Award for Best Actress for her performance as Ellen Berent Harland in Leave Her to Heaven (1945).

Condition- This ad is in excellent condition and measures 10 ¼ x 7 ¼ inches.

1950 original, full-page ad for Maple Leaf Detergent Flakes

1950 original, full-page ad for Maple Leaf Detergent Flakes

Title- “As Pure as Soap Can Be”- the ad shows a happy housewife toting a basket of wash in front of a box of Maple Leaf Soap Flakes.

History- Thrift and purity seem to be the main themes of this Maple Leaf Soap ad. Maple Leaf Soap was a product of Canada Packers.

Condition- This ad is in excellent condition and measures 10 ¼ x 14 ¾ inches.

$6.00

1946 Max Factor Ad

with Rita Hayworth

$8.00

1946 large (10 ¼ x 14) color magazine ad for Max Factor with Rita Hayworth

Titled- “Tru-color lipstick…the color stays on through every lipstick test.”- the ad shows movie star Rita Hayworth and a plug for the movie Gilda.

Rita Hayworth (1918–1987) was an American actress and dancer. She achieved fame during the 1940s as one of the era's top stars, appearing in a total of 61 films over 37 years. The press coined the term The Love Goddess to describe Hayworth after she had become the most glamorous screen idol of the 1940s. She was the top pin-up girl for GIs during World War II.

Hayworth is perhaps best known for her performance in the 1946 film noir, Gilda, opposite Glenn Ford, in which she played the femme fatale in her first major dramatic role. She is listed as one of the top 25 female motion picture stars of all time in the American Film Institute's survey, AFI's 100 Years...100 Stars.

History- (from Wikipedia) - Max Factor is a popular cosmetics company founded in 1909 as Max Factor & Company, by Maksymilian Faktorowicz. In its early days, it specialized in movie make-up. While Faktorowicz (who called himself Max

Factor) was perfectly happy for the company to remain a specialized supplier of products to the film community, his children were convinced that they could build the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor’s products.

Due to his strong connection with the film community Max Factor was able to use celebrity endorsements in advertising its products. The advertising would also promote the star’s latest film.

Condition- This ad is in excellent condition.

Mennen Skin Bracer 1946 Ad,
art by Norman Mingo

$7.00

1946 full-page ad for Mennen Skin Bracer

Title- “You’ll be in the swim with me if you use Mennen Skin Bracer” – the ad features a pin-up girl by well-known illustrator Norman Mingo. He is most famous for being commissioned to formalize the image of Alfred E. Neuman for Mad Magazine. In his pre-Mad years, he worked as an illustrator for various advertising agencies and magazines. In 1956 Mingo answered a New York Times ad for an illustrator, and was selected by Mad Magazine to create a warmer, more polished version of a public domain character the magazine had been using. Permanently named Alfred E. Neuman, the character became Mad magazine's mascot with issue #30.

History- The Mennen Company was founded in 1878 by Gerhard Heinrich Mennen, an immigrant from Germany. His first product was talcum-based powder, an innovation at the time. The company was originally located in Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products. His grandson, G. Mennen Williams, served as Governor of Michigan from 1949-1961. The company was led by several generations of the Mennen family before being sold to Colgate in 1992.

Condition- This ad is in excellent condition and measures 10 x 14 inches.

Mennen Skin Bracer 1947 Ad

1947 full-page ad (10 ½ x 13 ¼ ) for Mennen Skin Bracer

Title- “Your chances are better” – the ad features a pin-up girl and the slogan that the he-man aroma of Mennen Skin Bracer “wows the ladies!”

History- The Mennen Company was founded in 1878 by Gerhard Heinrich Mennen, an immigrant from Germany. His first product was talcum-based powder, an innovation at the time. The company was originally located in Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products. His grandson, G. Mennen Williams, served as Governor of Michigan from 1949-1961. The company was led by several generations of the Mennen family before being sold to Colgate in 1992.

Condition- This ad is in excellent condition.

$5.00

Old Spice Toiletries, 1948 Ad

1948 full-page magazine ad for Old Spice (10 x 13)

Title - “Somebody on your gift list is hoping you’ll see this page” - the ad shows a variety of Christmas gift packs of Old Spice products.

History- (from Wikipedia) Old Spice is a prominent American brand of male grooming products. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product, introduced in 1937, was intended for women. Old Spice for men followed in 1938.

The men's products were dominated by shaving soap and after shave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship. Hamilton.
Old Spice is now manufactured for Procter & Gamble, which acquired the brand in 1990.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

$7.00

1957 full-page magazine ad

for Oxydol Detergent

1957 full-page magazine ad for Oxydol Detergent

Title - “Imagine…a detergent that washes and bleaches, all by itself!”- the ad shows a young housewife showing off her brightly clean laundry.

History- (edited from Wikipedia) Oxydol is a brand of laundry detergent created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; therefore you could say Oxydol sponsorship put the "soap" in "soap opera".

In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color-safe bleach.

Condition- This ad is in excellent condition and measures 9 ½ x 12 ½ .

$5.00

Palmolive Soap, 1948 Ad

$5.00

Large (10 ½ x 14 ¼) 1948 original full-page, color print ad for Palmolive Bath Soap

Title- “Doctors prove the Palmolive Plan brings 2 out of 3 women lovlier skin in 14 days!”- ahh, those ever reliable doctors (perhaps the same ones who smoked Camels) are explaining how Palmolive soap can make your skin lovlier.

History- (from Wikipedia) – The Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.

In 1806, William Colgate, an English soap and candle maker, opened up a starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual cakes of soap in uniform weights. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. And in 1896 sold the first toothpaste in a tube- Colgate Ribbon Dental Cream (invented by the dentist Washington Sheffield).

In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm oil and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it - "Palmolive". Around the start of the 20th century Palmolive, which contained both palm and olive oils, was the world's best-selling soap. Extensive advertising included the radio programs The Palmolive Hour and Palmolive Beauty Box Theater. A Missouri-based soap manufacturer known as Peet Brothers merged with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

1946 Pepsodent Toothpaste Ad

1946 full-page magazine ad for Pepsodent Toothpaste

Title- “It’s cleaner, brighter taste means cleaner, brighter teeth!” – The ad shows a lounging woman looking at her smile in a hand-held mirror.

History- Dating back at least to the 1920s, Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. It was advertised for its tooth decay fighting abilities, attributed to an ingredient called Irium. Pepsodent was a very popular brand before the mid-1950s.

Condition- The ad is in excellent condition and measures 10 x 14..

$7.00

1947 Pepsodent Toothpaste Ad

1947 full-page magazine ad for Pepsodent Toothpaste

Title- “It’s cleaner, brighter taste means cleaner, brighter teeth!” – The ad shows a woman with an umbrella wearing a rain coat.

History- Dating back at least to the 1920s, Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. It was advertised for its tooth decay fighting abilities, attributed to an ingredient called Irium. Pepsodent was a very popular brand before the mid-1950s.

Condition- The ad is in excellent condition and measures 10 ¼ x 14..

$6.00

1948 Pepsodent Toothpaste Ad

1948 full-page (10 x 14) magazine ad for Pepsodent Toothpaste

Title- “The smile that wins is the Pepsodent smile!” – The ad shows actress Wanda Hendrix whose Pepsodent smile got her into the movies.

History- Dating back at least to the 1920s, Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. It was advertised for its tooth decay fighting abilities, attributed to an ingredient called Irium. Pepsodent was a very popular brand before the mid-1950s.

Condition- The ad is in very good condition and ready for trimming. It has some wear and light wrinkles on the right side (under the toothpaste tube) .

$3.00

1950 Rayve Hair Curler Ad
with Mary Martin

1950 Ad for Rayve Hair Curlers, with Mary Martin

Title- “Mary Martin of South Pacific says…” - the ad shows Broadway Star Mary Martin using Rayve hair curlers.

History- (edited from Wikipedia) – Mary Martin (1913-1990) was an American actress and singer who originated many leading roles on stage over her career, including Nellie Forbush in South Pacific (1949), the title character in Peter Pan (1954), and Maria von Trapp in The Sound of Music (1959).

Condition- This black and white ad is in excellent condition and measures 10 ¼ x 14 inches.

$4.00

1948 Remington Shaver Ad with Bob Hope

Large (10 ¼ x 13 ¼) 1948 original, color print ad for Remington Shaver with Bob Hope

Title- “Bob Hope says ‘I’ve solved my gift problems with Remington shavers.’”- the ad shows actor/comedian Bob Hope endorsing Remington Shavers. It also includes a plug for Hope’s new movie “The Paleface.”

History- The Remington company dates back to the firearms manufacturer E. Remington and Sons founded in 1816. The company eventually moved into products other than firearms, such as sewing machines, farm implements, and typewriters. In 1927 the company merged with the Rand Kardex Corporation to become Remington Rand. The new company branched out into making adding machines, filing cabinets, and became a leading office equipment company. In 1937 the company began to manufacture personal care products such as electric shavers.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

$9.00

1949 full-page magazine ad
for Rinso Detergent

Large 1949 full-page magazine ad for Rinso Detergent

Title- “New Rinso with Solium washes everything whitest and brightest”- the ad shows two young girls sliding down a bannister.

History- (edited from Wikipedia) Rinso was one of the first mass-marketed soap powders. It was advertised widely on United States radio, being the sponsor of many populard radio programs. The product's advertisements happily chanted the slogan "Rinso white, Rinso bright" and boasted that Rinso contained "Solium, the sunlight ingredient". The product's claim to better rinsing was due to its incorporation of sodium silicate rather than, or in addition to, the more commonly used sodium carbonate. The hard water calcium precipitate formed with metasilicate tends to be finer and hence less likely to be trapped in cloth than the chalky calcium carbonate.

Condition- This ad is in excellent condition and measures 10 ½ x 14 ¼ .

$5.00

1947 Schick Shaver Ad

1947 large (10 ½ x 13 ½ ) color magazine ad for Schick Electric Shavers

Titled- “Shaving’s faster when your shaver fits your face”- the ad shows a couple of pictures of a Schick razor and a drawing of a man using a razor.

History- (from Wikipedia) The first electric razor was patented in November 1923 by American inventor and entrepreneur Col. Jacob Schick who started the Schick Dry Shaver, Inc. razor company. His first business venture, the Magazine Repeating Razor Co. sold a razor with injection cartridge blades designed much like a repeating ri fle, where the blades were sold in clips that could be loaded into the razor without touching the blade. This business provided the necessary capital to develop his electric razor concept when he sold it to the American Chain & Cable Company in 1928. He also patented the General Jacobs Boat for use in shallow water, and an improved pencil sharpener.

Condition- This ad is in excellent condition. The ad is sold untrimmed and not matted.

$7.00

1949 Vitalis Ad with Buddy O'Connor

1949 (5 ½ x 13 ½ ) magazine ad for Vitalis Hair Tonic

Title- “Working Out with Buddy O'Connor” – The ad shows O'Connor of the New York Rangers touting the benefits of Vitalis hair tonic. Ads in national publications featuring hockey stars were a rare item considering the NHL’s small size and northern geography. This is a half-page ad measuring 5 ½ by 14.

History- (from the website artofmanliness.com) Touted as a greaseless alternative to pomades and other grooming products, Vitalis Hair Tonic was the go-to hair product for up-scale gents who wanted shiny hair without looking like some greasy punk kid. (Fast Fact: Vitalis and its users often referred to products like Brylcreem as “greasy kids’ stuff.”) Vitalis is able to provide the shine without the grease because of “the greaseless grooming discovery V7.”

Condition- This ad is in excellent condition.

$5.00

More Grooming Ads

Breeze Detergent

Year - 1959

Title - All new Breeze

Size - 10 ½ x 14

Cond. - Ex

Price - $5

Click to enlarge

Colgate Dental Cream

Year - 1957

Title - Brush bad breath away!

Size - 10 x 13 ½

Cond. - VG

Price - $4

Click to enlarge

Cutex
Year - 1946
Title - Postwar Perfect
Size - 10 x 14
Cond. - Ex
Price - $6

Click to enlarge

Daisy Ladies' Razor

Year - 1948

Title - Smarter, smoother, swifter

Size - 5 x 13

Cond. - Ex

Price - $3

Click to enlarge

Dial Soap

Year - 1958

Title - Wonderful Dial soap

Size - 10 ¼ x 14

Cond. - Ex

Price - $4

Click to enlarge

Dr. West's Toothbrushes

Year - 1946

Title - The way it fits means cleaner teeth

Size - 10 ¼ x 14

Cond. - Ex

Price - $5

Click to enlarge

Esquire Shoe Polish